1st music video; Magnetic Man

For my A2 media course, i have opted to research and create a music video.
This first music video i have looked at is Magnetic Man - Getting Nowhere.

I chose this particular video, as it has been one of my favourite videos for a long time, due to its originality, and the way it flows with the song, which is a sub genre of dubstep, known as Glitchstep.

In greater detail, its original, as firstly, it features the 4 horseman of the apocalypse as bmxers, with their hoods up, and no face, just a black hole. I personally have never seen a concept such as this, used in this kind of genre, or any genre. There is an excellent shot at 2:59, in which as the rider in the red hood rides past the glass, his reflection is of him on a large black horse. I myself am a bmxer, so this kind of video really appeals to me.

The overall concept is simple, if you discount some of the effects, as its essentially some carefully placed tracking shots of the 4 riders, going through the streets, and a few static shots of other people, so its a simple concept, that has been taken and expanded upon effectively. Also, a notable point is the blacked out faces of the riders, with their hoods pulled up. This gives the riders that kind of creepy, anonymous look about them, which adds to the horseman of the apocalypse theme of the video.

The video is meant to be a serious setting, and pulls this off effectively, as it addresses some more mature themes, and the section at 2:39, in which the male in the cafe's food has turned to bugs, has the undertone of a decaying society, as do the idea of the 4 horsemen, which once again is a really original idea.

There is also a great shot of the 4 riders stood in a line beside each other, looking out on the city, which its only main light is from the massive high-rise buildings. Its almost like their looking on the city, before they descend on the city, which in a later scene they jump down out of frame, which would add to this point.

www.youtube.com/watch?v=zRnDIXsGIyc (i was unable to embed it)