Firstly, the video itself is, as i said before, a beach party themed video, with like a 1960s feel to it. The theme massively juex-apposes the style of music that is playing over it, but weirdly suits the video. The video itself is hardcore German metal, yet the video has a kind of friendly, playful narrative, at least up until the end chorus. The video is almost deliberately cheesy, and Rammstein are known to do this with their videos, as its taking a stab at American culture, like the ideal beach, and the american flag at the start of the video, so it has an underlying political theme as well.
Shots wise, the video has some great shots, especially close ups, for example, when it gets to the chorus, there is a wide shot, which changes into a medium close up of the singer, and the shots change quickly, to go with the chorus. Theres also some great shots which involve a green screen of the band members, cheesly ridding a surfboard, in a very stereotypical, idilic way, which adds to the 'not taking it seriously' theme to the video. The close up at the very end of the video, of the lead singer with his makeup on, and fire in the background is an excellent shot, and the fact that its only shown for maybe 2 seconds, makes it a really noticeable shot.The colours in the video are bright, almost over exposed, which, again adds to the theme of idilic, 1960s american beach parties, for example, if you look at the colour of the water, its a bright blue, that almost pops out of the screen, and the sand is almost a perfect yellow, stereotypical beach. Its directly mocking old beach boys videos, with the idilic setting and the cheesy pop up font on some of the lyrics.
http://www.youtube.com/watch?v=NNNR8UX7oKk
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