This music video is your more traditional 'performance' video, which are becoming more popular for bigger bands, as they are a simple format, and will always work with the song.
This particular video is by one of my favourite bands, While She Sleeps - dead behind the eyes, and is amongst the metal core genre, which is (obviously) a sub genre of heavy metal, and has similar elements of other sub genres such as Death core and Trance core.
Firstly, this music video is all about the energy of the band and the crowd. What makes these kinds of videos successful is the feel of the video, and how the crowd and the band are reacting to the song, the flashing strobe lights at particular parts of the song, the frantic movements of the band, these all contribute to the theme of the performance and genre of the song, high energy, heavy music.
The lead singer is also projected as the front man, due to the close, low angle shot, which contributes to the idea of a strong presence, which is what you would expect from a vocalist of this genre. At 3:56, there is an amazing shot, showing the vocalist with his arms stretched out at the very front of the stage, which gives him an almost god-like look.
http://www.youtube.com/watch?v=bkyVFcWfiWI
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