Monday, 24 June 2013

4th Music Video: Danny Macaskill's Imaginate.

This isnt necessarily a music video, however it is a video making masterpiece of video making.

Danny Macaskill is a professional trials biker, and has become something of a internet celebrity, due to his unbelievable skill on his bike, and this is his latest video titled "Danny Macaskill's Imaginate".

Firstly, the music fits perfectly with the video, and some real thought has gone into the perfect song, to fit the theme, which is Macaskills imagination, in fact the video is sub titled, "see into Dannys mind". The use of props and scenery adds to this theme of 'imagination', as the props are giant building blocks, playing cards, toy soldiers etc, which gives the video a really dynamic feel to it, and is really fun to watch. The very start is a young boy playing with his toy bike, which then translates into the real thing, which instead of the toy, its Danny.

The camera work in this video is amazing. For example, at the start of the video, the close up shots of Danny's shoe and pedal, and the close ups of his face, are both eye catching and dynamic, and work really well with the music. The shots during the tricks are also perfectly placed, like the loop at the end of the video, the camera is on a crane, following Danny, and helps the shot to flow perfectly.

The idea of the oversized toys also allows the video to be interpreted in different ways, as these toys can mean different things to different people, which then helps the video to address a much larger audience, the young generation for the riding and bright, vibrant colours, and the creativity and the memories of childhood for others.




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